Hertz Italia
X Garage Italia
Fiat 500 Jolly
„Spiaggina“ Icon-e
In Summer 2019, Hertz Italy announced a partnership with the iconic custom auto design house Garage Italia. This exclusive collaboration offered Hertz customers unforgettable “Made in Italy” experiences through an expansion of its Selezione Italia collection.
The tailor-made Fiat 500 reinterprets the swinging ’60s Spiaggina as an all-electric classic for the future.
This project, aimed at the German-speaking market, was realized in close collaboration with Ilaria Alber-Glanstaetten in Milan, Italy.
